Bo’s Boys BBQ
Bo’s Boys BBQ
Website Redesign, Menu Redesign, Label Designs
Website Redesign, Menu Redesign, Label Designs
Reimagine a food truck's digital presence and packaging with a bold, playful redesign spanning website, menu, and custom sauce labels, all built to match their award-winning flavor.
Reimagine a food truck's digital presence and packaging with a bold, playful redesign spanning website, menu, and custom sauce labels, all built to match their award-winning flavor.
The project started with rough hand sketches, letting ideas take shape messily before refining them digitally.
The project started with rough hand sketches, letting ideas take shape messily before refining them digitally.
The previous site and menu didn't yell "Bo's", the branding read as generic and didn't reflect the personality (or the awards) behind the food.
The previous site and menu didn't yell "Bo's", the branding read as generic and didn't reflect the personality (or the awards) behind the food.
Their award wins became a design focal point, woven in so credibility hit before you even reached the menu.
Their award wins became a design focal point, woven in so credibility hit before you even reached the menu.
The mockup stage was the best part; watching a brand come to life on screen for the client, often for the first time.
The mockup stage was the best part; watching a brand come to life on screen for the client, often for the first time.
The result: a brand that finally matched the flavor - bold, a little rebellious, and unmistakably Bo's.
The result: a brand that finally matched the flavor - bold, a little rebellious, and unmistakably Bo's.
