Margot
Margot
Full Brand Kit
Full Brand Kit
Develop a cute, cohesive brand identity spanning digital and stationary touchpoints, giving every asset a playful, aesthetic-first personality.
Develop a cute, cohesive brand identity spanning digital and stationary touchpoints, giving every asset a playful, aesthetic-first personality.
Early sketches leaned into soft, bubbly letterforms with a hand-drawn wobble, aiming for a wordmark that felt collectible and toy-like rather than sharp or corporate.
Early sketches leaned into soft, bubbly letterforms with a hand-drawn wobble, aiming for a wordmark that felt collectible and toy-like rather than sharp or corporate.
A star motif ran through every layer of the system (from the submark to a subtle smiley tucked inside the icon set!) creating a iconic and fun feel that tied the whole brand together.
A star motif ran through every layer of the system (from the submark to a subtle smiley tucked inside the icon set!) creating a iconic and fun feel that tied the whole brand together.
The result: A brand identity that felt just as at home on a business card as it did on a screen.
The result: A brand identity that felt just as at home on a business card as it did on a screen.
